From business to personal brands like Apple, Nike, Harley Davidson, Nelson Mandela to Dr. Martin Luther King Jr., purpose centric marketing principles attributed to both the success of their brand messages and also financial profits with the audiences they serve. Your clients, followers and community are co-creators and an active part of your brand and culture. Purpose-led marketing builds on your client’s emotional desire to be a part of something that engages and influences them to act on a shared belief system. A mutual understanding is built that opens the doorway to meaningful communication and collaboration.
With a digital distribution platform providing viewership in 2 million homes, AIB NETWORK needed to reposition its brand by creating a purpose–centric message that would resonate in the hearts and minds of its viewers across the globe. Read more about the case study here.
Simon Sinek is a truly inspirational leader. His TED talk (ranked #3 of the twenty most popular TED talks of all time) is a powerful message on the importance of knowing the “why” of your brand and business. He believes “there are leaders and there…
As a brand marketer, I often hear start-ups and emerging entrepreneurs talking about their brand but are actually referring to their logo. While a logo is a very important part of the brand, it is not the brand. Great branding evokes meaningful connection. It’s how…